During the 27th edition of Mercedes-Benz FashionWeek Amsterdam, there will be a special place in the programma for Mercedes-Benz Prague FashionWeek. As part of the exchange program of the title sponsor, Mercedes-Benz Prague FashionWeek presents a show of Czech designer Jan Cerny. Cerny is a student of Thomas Bata University in Zlín. He designs edgy menswear outfits and repeats iconic pieces from the men's wardrobe, such as striking denim jackets, crisp tailored shirts or reassembled jeans. The latest collection is to be admired in Amsterdam at Mercedes-Benz Prague FashionWeek presents: Jan Cerny on Sunday, July 16th.

Exchange program
The Mercedes-Benz Exchange Program offers emerging talents access to major international markets. Since the launch in 2009, the initiative has enriched global fashion weeks and enabled its designers to set up collaborations in a fashion market where it is becoming increasingly important to be present worldwide. The exchange program not only brings designers to new areas, but also helps them to build their own networks and relationships, locally and internationally. Jan Cerny is part of the exchange program, he is a black sheep of Not Just a Label, the world’s leading designers platform for pioneers in contemporary fashion. His latest collection is to be admired in Amsterdam at Mercedes-Benz Prague FashionWeek presents: Jan Cerny on Sunday, July 16th.

About Amsterdam FashionWeek
The summer edition of the fashion event will start on Thursday July 13th, with a mix of promising talent and highly experienced fashion designers. The young fashion collective Das Leben am Haverkamp shows their unique vision of fashion, followed by the experienced designers Alexander van Slobbe and Francisco van Benthum. With HACKED by_Van Slobbe Van Benthum, the two fashion heroes show the need for the fashion industry to change. Bas Kosters - one of the most outstanding designers in the Netherlands - shares his optimistic view on the world with a new collection during the opening night. Amsterdam FashionWeek is the name of the organization of the semi-annual event Mercedes-Benz FashionWeek Amsterdam (MBFWA) and the online platform fashionweek.nl. The openings night is eclusive, all other shows are accesible to the public. Amsterdam FashionWeek is part of Telegraaf Media Group (TMG). Tickets are available on Fashionweek's website.