De Telegraaf to launch new car magazine

With the launch of a new car magazine, Dagblad De Telegraaf will be expanding its product range for car companies. The first issue of the bi-weekly full colour AutoTelegraaf Magazine, of which 40,000 copies will be distributed for single copy sales, is due to come out on 17 April next. The price per copy will be € 2.85.

The AutoTelegraaf Magazine is an advertising magazine filled with car ads placed by dealers, garages and private individuals and an editorial section featuring automotive news and backgrounds written by De Telegraaf car editors. The magazine is integrated with Internet site www.autotelegraaf.nl and, with its focus on professional car companies, is positioned in the upper part of the market. The magazine will total approximately 200 pages. 
Marianne Zwagerman, manager of the Car and Mobility Market Team of De Telegraaf, explains: ‘AutoTelegraaf aims to be the prime innovator for the automotive sector. The upper part of the car market was still lacking an advertising medium in the form of a high-quality advertising magazine like AutoTelegraaf Magazine.’
In a month from now, the magazine will be available at some 8,000 points of sale, including all major bookshops and petrol stations. The target readership is focussed car buyers and car aficionados. According to research carried out by De Telegraaf itself, the combination of newspaper, Internet and magazine is appealing to car buyers.