Hollandse Dagbladcombinatie BV to publish free newspaper

Hollandse Dagbladcombinatie BV (HDC), based in Haarlem, has decided to publish a free newspaper in Almere as from Wednesday 2 April 2003. The new publication will be delivered door-to-door.  For the time being, the issue frequency has been set at four times a week.

The present ‘t Groene Weekblad, which is issued twice a week (on Wednesdays and Saturdays), will be merged into the new paper. The editorial office and commercial department will be accommodated at the building currently occupied by the weekly in the Almere city centre (Grote Markt). Until 1 January 2003, this building also housed Dagblad van Almere (an edition of De Gooi- en Eemlander in Hilversum), another HDC publication. This publication was terminated on 1 January last.
Research has shown that Almere residents, while appreciating information on their home town, do not want to pay more than a little for it, if anything at all. This has prompted HDC to explore the potential of a free sheet, paid for by advertising revenue. This will be the first free newspaper in the Netherlands which is distributed door-to-door. The newspaper will stress local news supplemented with national and (local) economic news, rtv shows and life style. The name of the newspaper will be ‘Almere Vandaag’.