TMG and The Flying Dutch develop innovative platform
Telegraaf Media Groep (TMG) and House of Orange (John Ewbank and ALDA Events), organiser of the most talked-about dance event in the Netherlands, The Flying Dutch, are partnering in the development of a new, innovative publishing platform as a daily source of exclusive, quality content. The platform anticipates consumer demand for access to relevant content in the form of (interactive) news reports, (live) streaming video and access to exclusive specials at the right time and place, in the right form and on the right device.
The publishing platform is consistent with TMG’s strategy to play a role in the rapid growth of Over The Top (OTT) content and in the development of cross-media models focused on consumer needs.
The Flying Dutch
The Netherlands dominates the rankings of the best DJs in the world. On 30 May 2015, the Netherlands and the rest of the world will experience a premiere with The Flying Dutch. In a spectacular line-up, 10 Dutch Top DJs will perform at 3 different locations in the Netherlands during a high-profile dance event: The Flying Dutch. The driving forces behind The Flying Dutch are John Ewbank and ALDA Events, producer and promoters of events such as Armin Only Intense, I Am Hardwell and the Amsterdam Music Festival.
Geert-Jan van der Snoek, TMG CEO: “The ambition and potential of The Flying Dutch are to grow into a leading authority in fields and themes in which the Netherlands performs extremely well. As publishing partner, TMG is capable of providing added value to this by reinforcing The Flying Dutch brand. The publishing platform to be developed will function as a link between the brand, the products and events, and the consumer. The development of a concept for a publishing platform whereby control over the daily dynamic of content production and distribution for a large part lies with the users as well is perfectly consistent with our strategy. The key objective over the short term is to develop a fan base for which The Flying Dutch will be the major driver. The first communication to appear will be a Metro special on 30 May, entirely devoted to The Flying Dutch.”
John Ewbank: “The instant success of The Flying Dutch – the 100,000 available tickets were sold out within 7 days – motivated us to look for a partnership with a strong media partner. We see major opportunities to continue to develop this event into a cross-media concept based on the promotion of (new) initiatives in many areas in which our small country excels throughout the world. In addition to publishing the special Metro edition in partnership with TMG, we will also connect the world by streaming this fantastic event live on 30 May.”