TTG SWEDEN DEAL WITH SPORRE
The Telegraaf Tijdschriften Groep (TTG) Sweden has reached an agreement with Sporre Förlag regarding the acquisition of two interior magazine titles: “Sporres Bazaar” and “Allt om Kök och Bad.”
Sporres Bazaar is published 6 times a year and has an audited circulation of 15,500 copies. Allt om Kök och Bad (all about kitchens and bathrooms) is a buyers guide for kitchens and bathrooms and is currently published twice a year. Last year it was the best selling title of the smaller Swedish distributor “Interpress”. As of now, it will be distributed by Tidsam, the national distributor in Sweden.
TTG Sweden looks upon the acquisition as a way of strengthening the interior cluster within the company. TTG Sweden publishes Residence successfully on the Swedish market since 2000. Other titles published by TTG Sweden are Båtnytt, Vi Båtägare, Golf Digest and Cosmopolitan (in a joint venture with Hearst Magazines International) .