Viacom and Keesing sign partnership agreement
Nickelodeon International and Keesing today announced a new partnership agreement which offers Keesing the possibility of featuring Nickelodeon characters, such as Dora the Explorer, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, in their product portfolio of children’s magazines (puzzles and colouring books). The partnership with Nickelodeon stimulates familiarity with these products in European markets within the heart of this target group.
Keesing is the largest publisher of puzzle magazines in Europe. With products that are customised for the local market, including children’s magazines, the company offers educational entertainment to children up to 12 years of age in various countries. Viacom’s Television Channels (Nick Jr. and Nickelodeon) offer Keesing the possibility of even more clearly focusing the attention of the target group on these products and developing appealing new products by making use of Nickelodeon characters such as Dora the Explorer, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Spike, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 700 million households in approximately 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR.
Keesing Media Group is the largest publisher of puzzle magazines in Europe. With a circulation of more than 100 million puzzle magazines annually, Keesing is conquering the hearts of millions of puzzle enthusiasts in Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. Keesing Media Group is part of Telegraaf Media Groep (TMG).